In this episode, Brian Pasch speaks with Tara Rego, Group Vice President at Spectrum Reach, to dive into the evolving landscape of video advertising for automotive dealers. From precision targeting through household-level data to the flexibility of open tech ecosystems, Tara breaks down what it takes to succeed with omni-channel video today. They also explore how compliance and transparency are shaping future-ready marketing strategies. If you’re looking to upgrade your video delivery approach and stay ahead of the curve, this episode is a must-hear.
In this episode, Brian Pasch talks with Tara Rego, Director of Strategic Partnerships at Spectrum Reach, about how automotive dealers can use data-driven video advertising to overcome channel fragmentation and improve campaign outcomes. Tara shares how Spectrum has evolved from a cable company into a powerful, privacy-compliant video partner for modern retailers.
Today’s car buyers consume video across a wide range of devices — from cable boxes to streaming apps to mobile phones. Dealers face challenges breaking through this fragmented environment. Tara explains how Spectrum Reach aggregates video inventory across 89 streaming sources and 32,000+ TV channels to help dealers achieve reach and relevance.
Spectrum helps dealers match their customer data — including sales, service, and trade-in lists — to household viewership data using clean room technology. This enables 1:1, privacy-compliant video targeting that complements existing efforts on Google, Facebook, and direct mail.
Spectrum Reach now integrates with CDPs to help dealers activate their customer data through streaming video. Tara shares that Spectrum can ingest and match CDP data in a privacy-safe way, then deliver targeted video across connected TV and traditional formats — including inventory like Amazon and live sports.
After analyzing over 1,400 campaigns, Spectrum found that combining OTT with traditional TV increased reach by up to 131%. Despite growing streaming numbers, nearly 49% of viewership still happens on traditional cable, making a blended strategy essential for automotive marketers in 2025.
Tara emphasizes the importance of working with a trusted video partner who provides: high-quality inventory, clean data, transparent reporting, flexible buying options (programmatic or managed), and the ability to operate across both local and large-scale markets. Dealers should avoid vendors selling only blended CPMs with no real clarity on ad delivery.
At the upcoming Modern Retailing Conference, Tara will host a panel featuring marketing leaders from three major dealer groups. Each will share how they’ve partnered with Spectrum Reach to harness fragmentation, optimize video strategy, and improve ROI by leveraging data effectively across platforms.
Heading into 2025, dealers need smarter, not bigger, video strategies. Spectrum’s privacy-safe household data, CDP integrations, and multi-platform delivery make them a reliable partner for dealers looking to stretch budgets while staying competitive in a fluctuating market.
Tara’s workshop at MRC will highlight how dealers can turn chaos into clarity by blending streaming and cable, powered by clean first-party data. With headwinds still ahead for the industry, this session is designed to help dealers cut through noise and focus their spend more effectively.
In this episode, Brian Pasch talks with Tara Rego, Director of Strategic Partnerships at Spectrum Reach, about how automotive dealers can use data-driven video advertising to overcome channel fragmentation and improve campaign outcomes. Tara shares how Spectrum has evolved from a cable company into a powerful, privacy-compliant video partner for modern retailers.
Today’s car buyers consume video across a wide range of devices — from cable boxes to streaming apps to mobile phones. Dealers face challenges breaking through this fragmented environment. Tara explains how Spectrum Reach aggregates video inventory across 89 streaming sources and 32,000+ TV channels to help dealers achieve reach and relevance.
Spectrum helps dealers match their customer data — including sales, service, and trade-in lists — to household viewership data using clean room technology. This enables 1:1, privacy-compliant video targeting that complements existing efforts on Google, Facebook, and direct mail.
Spectrum Reach now integrates with CDPs to help dealers activate their customer data through streaming video. Tara shares that Spectrum can ingest and match CDP data in a privacy-safe way, then deliver targeted video across connected TV and traditional formats — including inventory like Amazon and live sports.
After analyzing over 1,400 campaigns, Spectrum found that combining OTT with traditional TV increased reach by up to 131%. Despite growing streaming numbers, nearly 49% of viewership still happens on traditional cable, making a blended strategy essential for automotive marketers in 2025.
Tara emphasizes the importance of working with a trusted video partner who provides: high-quality inventory, clean data, transparent reporting, flexible buying options (programmatic or managed), and the ability to operate across both local and large-scale markets. Dealers should avoid vendors selling only blended CPMs with no real clarity on ad delivery.
At the upcoming Modern Retailing Conference, Tara will host a panel featuring marketing leaders from three major dealer groups. Each will share how they’ve partnered with Spectrum Reach to harness fragmentation, optimize video strategy, and improve ROI by leveraging data effectively across platforms.
Heading into 2025, dealers need smarter, not bigger, video strategies. Spectrum’s privacy-safe household data, CDP integrations, and multi-platform delivery make them a reliable partner for dealers looking to stretch budgets while staying competitive in a fluctuating market.
Tara’s workshop at MRC will highlight how dealers can turn chaos into clarity by blending streaming and cable, powered by clean first-party data. With headwinds still ahead for the industry, this session is designed to help dealers cut through noise and focus their spend more effectively.
The energy, insights, and edge you’ve been missing are waiting at the 2025 Modern Retailing Conference
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