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Speaker

Kyla McCrary

Senior SEO Specialist, PCG Digital

Kyla is a Senior SEO Specialist at PCG, where she combines her skills in digital marketing, analytics, and data storytelling to help businesses expand their online presence. She specializes in website optimization, content strategy, and developing SEO plans that deliver measurable results. Passionate about turning data into actionable insights, she creates custom strategies that uncover the digital story behind the numbers. Whether it’s identifying top-performing content, understanding the “why” behind success, or identifying the metrics that matter most to business goals, she leverages GA4 to make organic search performance clear and actionable. Whether she is creating custom reports, blogs, or case studies, she is passionate about making strategies and data accessible.

Originally from Florida and a proud Florida State University graduate, Kyla enjoys exploring local hidden gems and soaking up the sunshine with friends and family. Outside of work, you’ll often find her working on her latest DIY project or moving through her never-ending reading list.

She’s passionate about Saturday and Sunday football games and never misses a chance to be in the stands cheering on her favorite baseball team. Whether she’s discovering hidden gems through road trips or traveling abroad, she’s always working on checking off places from her bucket list.

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Mini Workshop – Led by PCG Digital
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