Steve Roessler
DriveCentric
Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won this year’s AWA Best Speaker Award. With his infectious personality, audiences enjoy a learning environment that’s fun, inclusive, and informative. Steve has been educating the automotive community for over 10 years, but has another 15 years of expertise servicing customers and teaching them to embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience.
In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.
DriveCentric
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