Megan Horton

Vice President of Product

Competitive and committed to results, Megan is passionate about accelerating a dealer’s ability to adapt and thrive in today’s market. Megan brings more than a decade of experience crafting data and technology solutions that help clients face current business challenges and position themselves for the future. Under her leadership, Client Command® continues to expand the potential of the Active Shopper Network® to solve problems impacting every aspect of a dealership. Megan is just as committed to winning at home as she is to helping dealers reach their potential. As a wife of a firefighter and mom of three girls – Avery, Lillian and Olivia, Megan is dedicated to family time at home, around a Lego set or at the fire station.

Speaker Sessions

3:30pm

Day 1

Presented by Client Command

Join Client Command’s VP of Product, Megan Horton as she presents Client Command’s audit of commonly used audiences in automotive. Dealers will be able to see how many consumers are actually shopping in DMS, CRM, In-Equity, Demographic, In-Market, and Specific/Make Model audiences. Following Client Command’s workshop during DMSC, Megan will be presenting our most recent findings and updated shopper statistics as we round out 2024.

Workshop

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Plaza 1

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Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.