Explore the Agenda

This jam packed schedule is filled with high-impact, hands-on sessions for auto dealers who are serious about tapping into innovation!

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10:00
AM
10:45
AM

Day One

Dealer DataOps
10:00
AM
Dealer DataOps
|
Day One
|
Training Lab
|
Plaza 1

Day One

Creating Custom Reports From Your DMS, CDP or Data Lake Using Power BI

Learn how to extract data from multiple sources and connect it to Microsoft’s Power BI to create custom visualizations.
Jim Kosobucki
Jim Kosobucki, Morgan Auto Group
10:00
AM
10:45
AM

Day One

Dealer DataOps
10:00
AM
Dealer DataOps
|
Day One
|
Training Lab
|
Salon 1

Day One

Using GA4 Data To Improve Online Merchandising and Conversions

Learn how to harness GA4 insights to fine-tune your VDPs, streamline user journeys, and drive stronger conversion performance.
Brian Pasch
Brian Pasch, Pasch Group
10:45
AM
11:00
AM

Day One

10:45
AM
|
Day One
|
Downtime
|
Exhibit Hall

Day One

Changeover

A break in the schedule to swap training rooms
11:00
AM
12:00
PM

Day One

Dealer DataOps
11:00
AM
Dealer DataOps
|
Day One
|
Training Lab
|
Plaza 1

Day One

Prompting 101: Go Beyond Simple Commands with Powerful AI Prompts That Deliver!

A hands-on workshop where dealers build smarter AI prompts, sharpen skills, and leave with tools they can use immediately
Gray Scott
Gray Scott, Ultimate Toys
11:00
AM
12:00
PM

Day One

Dealer DataOps
11:00
AM
Dealer DataOps
|
Day One
|
Training Lab
|
Salon 1

Day One

Mastering Your Customer Defection Data

Unlock hidden defection insights to fix sales gaps, boost retention, and win back lost customers
Glenn Pasch
Glenn Pasch, PCG Digital
12:30
PM
1:00
PM

Day One

Customer Experience
12:30
PM
Customer Experience
|
Day One
|
Kickoff
|
Ballroom

Day One

Auto Industry Pulse: Where We’re Headed

The Modern Retailing Conference officially gets underway!
Brian Pasch
Brian Pasch, Pasch Group
1:00
PM
1:30
PM

Day One

1:00
PM
|
Day One
|
Keynote
|
Ballroom

Day One

Keynote Address – Led by Clarivoy

Stay tuned for a keynote session from the Clarivoy team
Steve White
Steve White, Clarivoy
1:30
PM
2:00
PM

Day One

Communication
1:30
PM
Communication
|
Day One
|
Keynote
|
Ballroom

Day One

Dealer-Led by Design: Collaborating to Solve What Matters Most

Real collaboration. Real solutions. Real impact.
2:00
PM
2:15
PM

Day One

Sales Process
2:00
PM
Sales Process
|
Day One
|
Flash Talk
|
Ballroom

Day One

Electric Cars in a Post-Incentive World

Learn how dealerships can adapt sales strategies and customer education to thrive with EVs and plug-in hybrids after incentives fade
Ryan Osten
Ryan Osten, Lyteflo
2:15
PM
2:30
PM

Day One

2:15
PM
|
Day One
|
Changeover
|
Exhibit Hall

Day One

Changeover

Time to move from the ballroom to workshops!
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
First-Party Data
|
Day One
|
Workshop
|
Salon 1

Day One

Proving What Works: Attribution in Action

A workshop on how attribution connects marketing spend to real dealership results with data-driven insights
Tara Rego
Tara Rego, Spectrum Reach
2:30
PM
3:15
PM

Day One

2:30
PM
|
Day One
|
Workshop
|
Plaza 2

Day One

Workshop – Led by Cars Commerce

Get ready for hands-on training from the Cars Commerce team
Ron Andrews
Ron Andrews, Cars Commerce
2:30
PM
3:15
PM

Day One

2:30
PM
|
Day One
|
Workshop
|
Plaza 1

Day One

Workshop – Led by Podium

Get ready for hands-on training from the Podium team
Ross Tinkham
Ross Tinkham, Podium
3:15
PM
3:45
PM

Day One

3:15
PM
|
Day One
|
Downtime
|
Exhibit Hall

Day One

Coffee Break

Recharge, connect, and network with fellow attendees during this dedicated break in the program
3:45
PM
4:30
PM

Day One

Sales Process
3:45
PM
Sales Process
|
Day One
|
Panel
|
Ballroom

Day One

Automotive Retailing Sales Processes: Fix Me!

Explore tech-driven strategies to fix broken sales processes and boost conversion in today’s retail landscape.
Margaret Henney
Margaret Henney, Covideo
Tim Cox
Tim Cox, CarNow
Marc McGurren
Marc McGurren, McGurren Consulting
Glenn Pasch
Glenn Pasch, PCG Digital
4:30
PM
5:15
PM

Day One

First-Party Data
4:30
PM
First-Party Data
|
Day One
|
Panel
|
Ballroom

Day One

Customer Data Platforms: News from the Front Lines

A dynamic conversation featuring expert perspectives on the challenges and trends shaping the industry
David Steinberg
David Steinberg, Foureyes
David Boice
David Boice, Team Velocity
John Clavadetscher
John Clavadetscher, Impel
Bobby Gaudreau
Bobby Gaudreau, Activator Dealer Solutions
Adam Maciasz
Adam Maciasz, Tealium
Brian Pasch
Brian Pasch, Pasch Group
5:15
PM
6:00
PM

Day One

Web Optimization
5:15
PM
Web Optimization
|
Day One
|
Keynote
|
Ballroom

Day One

Quick Click: Where Speed Matters and the Points Don’t

An interactive game show brought to you by AutoGenius
6:00
PM
7:00
PM

Day One

6:00
PM
|
Day One
|
Downtime
|
Exhibit Hall

Day One

Cocktail Hour

Unwind and network with industry peers over cocktails in a relaxed, end-of-day atmosphere
8:00
AM
8:45
AM

Day Two

8:00
AM
|
Day Two
|
Downtime
|
Ballroom

Day Two

Breakfast – Sponsored by Comcast Advertising

Start your day with fresh conversations, light bites, and a dose of morning energy
8:45
AM
9:15
AM

Day Two

First-Party Data
8:45
AM
First-Party Data
|
Day Two
|
Keynote
|
Ballroom

Day Two

Signal Strength: Turning Data into Direction, Turning Direction into Profit

Discover how to turn overwhelming data into clear, actionable signals that drive smarter inventory and pricing decisions.
Danny Zaslavsky
Danny Zaslavsky, VINCUE