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First-to-Market Research is Coming to MRC | Get Exclusive Access
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First-to-Market Research is Coming to MRC 2025

Be the first to hear from Brian Pasch about his findings in three industry-shifting studies debuting exclusively at the Modern Retailing Conference. 

Join us in Palm Beach for exclusive access to game-changing research

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See Research Topics

Discover Untapped Opportunities at Your Dealership

At the Modern Retailing Conference, Brian Pasch will unveil three first-to-market research projects, backed by real dealer data, the reports are designed to help dealers make smarter, data-driven decisions. These unfiltered studies reveal the hidden issues impacting performance and uncover new opportunities in digital retailing.

From website optimization to emerging voice technology, attendees will gain exclusive access to actionable insights and proven frameworks they can implement immediately.

Web Optimization

Website Conversion Optimization Study

A deep dive into more than 500 dealership websites reveals opportunities to optimize your site conversion rate.

  • How to properly configure and compare GA4 data for accurate reporting
  • Website merchandising and CTA placement strategies that actually convert
  • Identifying software bloat and GTM overload that slow site speed and hurt leads
  • Verifying the effectiveness of compliance tools — especially for states like CA and CO
  • Step-by-step guidance for auditing, documenting, and improving site performance
  • How to properly configure and compare GA4 data for accurate reporting
  • Website merchandising and CTA placement strategies that actually convert
  • Identifying software bloat and GTM overload that slow site speed and hurt leads
  • Verifying the effectiveness of compliance tools — especially for states like CA and CO
  • Step-by-step guidance for auditing, documenting, and improving site performance

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First-Party Data

How Many Vendors Are Accessing
Your 1st Party Data

How Many Vendors Are Accessing Your 1st Party Data

An eye-opening look into the hidden scripts and third-party tags lurking below the surface of countless dealership websites.

  • How unwanted or outdated software continues collecting data after vendors are gone
  • The impact of GTM bloat on site speed, user experience, and conversions
  • A 13-step checklist to audit, clean, and optimize your website’s configuration
  • How to ensure your data and analytics setup are secure and fully under your control
  • How unwanted or outdated software continues collecting data after vendors are gone
  • The impact of GTM bloat on site speed, user experience, and conversions
  • A 13-step checklist to audit, clean, and optimize your website’s configuration
  • How to ensure your data and analytics setup are secure and fully under your control

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AI & Automation

Digital Voice Assistant Market Research

Separate fact from fiction with real dealer feedback on how voice agents are being deployed and how they’re performing.

  • Feedback from dealers and vendors using DVAs to manage inbound and outbound calls
  • Analysis of which platforms actually improve call handling and customer engagement
  • Insights from 21 companies interviewed about their real-world experiences
  • Practical recommendations for implementing or improving DVA tools in your dealership
  • Feedback from dealers and vendors using DVAs to manage inbound and outbound calls
  • Analysis of which platforms actually improve call handling and customer engagement
  • Insights from 21 companies interviewed about their real-world experiences
  • Practical recommendations for implementing or improving DVA tools in your dealership

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Three Never-Before Seen Reports

Get exclusive access to the data and strategies behind three-new industry-altering sets of research

Backed by Real Dealership Data

Insights from over 520+ dealerships across all three groundbreaking reports

Unbiased, Objective Research

Real industry trends from the curious mind of Brian Pasch, a trusted dealer advocate of over 20 years

Be the first to see these
exclusive industry-insights at the
Modern Retailing Conference

Be the first to see these exclusive industry-insights at the 2025 Modern Retailing Conference

Get Your Tickets

Modern Retail Conference 
Palm Beach, Florida
November 16–18, 2025

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