Mark Baruth is the CEO of COOPABLE, a company dedicated to helping automotive dealerships navigate the complexities of co-op advertising funds to maximize reimbursements and streamline operations. With over a decade of experience in the automotive and digital marketing industries, Mark brings unparalleled expertise to the intersection of dealership operations and financial optimization. A prolific automotive journalist, Mark has been published over 300 times under the pseudonym “Bark M.” in outlets such as The Truth About Cars, Road & Track, Jalopnik, and SportsCar Magazine. His writing offers sharp insights into car buying, dealership strategies, and industry trends, earning him a reputation as a trusted voice. He has also appeared on major news networks, sharing his perspective on automotive topics.Mark’s professional journey includes leadership roles at prominent organizations.

Before founding COOPABLE, he served as Vice President of Affiliate Partnerships at ZeroSum, where he leveraged his knowledge to drive revenue through automotive data solutions. He previously held positions as Director of Automotive Development at McClatchy, Director of Partner Development at Vendasta, and sales coaching roles at Cox Automotive and automotiveMastermind, where he traveled across 40 states, advising over 1,000 dealerships on digital strategies and inventory management. His hands-on experience with dealers informs his approach to simplifying co-op fund challenges at COOPABLE. An accomplished racer, Mark has competed in series like the Pirelli World Challenge, NASA, and American Endurance Racing. At COOPABLE, Mark is committed to helping dealerships unlock the full potential of their co-op funds, turning complexity into opportunity.