In this episode, Brian Pasch speaks with Sanjay Varnwal, CEO of Spyne, to explore how their platform is helping car dealerships elevate online vehicle merchandising and engage customers with AI-powered voice agents. From photo studio-quality images to 24/7 digital concierges, Spyne is redefining what smart automotive retail looks like.
Spyne was created to level the playing field for dealers who can’t afford million-dollar photo studios. Using AI, dealers can shoot cars right on their lot and instantly transform them into studio-quality assets, including 360 spins and branded videos—creating a more shoppable VDP experience that builds trust and drives conversion.
Beautiful photos increase time on page, but they’re not enough. Spyne now embeds human-like AI voice, chat, and email agents directly into the merchandising widget—turning passive VDP viewers into active leads by answering questions and booking appointments, even at 10PM when no human staff is available.
These next-gen voice agents are trained on rich vehicle-level data: Carfax, inventory specs, financing options, and more. Integrated with major CRMs and inventory systems, they can intelligently converse about a specific VIN—handling 80–90% of shopper questions instantly and naturally, across mobile or desktop.
Spyne’s vertical AI agents are already being deployed for outbound recall notifications. With smart scripts and urgency-driven voice messaging, the bots deliver 80–90% engagement on live calls—far outperforming email-only campaigns and reducing the operational burden on BDC teams.
Missed opportunities and low lead follow-up are costing dealers business. Spyne’s agents can be triggered by CRM actions (e.g., a customer opens an email but doesn’t click) to make personalized outbound calls, texts, or emails—closing the gap and increasing lead-to-appointment rates.
Spyne is building a fleet of task-specific AI agents: inventory management, price updates, customer surveys, post-sale actions, recall outreach, service reminders, and more. These agents don’t replace humans—they handle the repetitive tasks so dealership staff can focus on consultative selling.
Rather than becoming a CRM, Spyne integrates deeply with platforms like DriveCentric and VinSolutions. Their agents act on CRM triggers, update records, and hand off conversations when needed—helping the existing tech stack work smarter without disruption.
Most dealer websites convert under 2% of traffic into leads. By embedding responsive, context-aware voice and chat agents within VDPs—not just in site footers—Spyne aims to lift engagement and generate more qualified leads from existing traffic.
Dealers can see the technology in action at Spyne.ai or live at the Modern Retailing Conference this November. Sanjay and his team will be bringing data-backed results and dealer case studies to show how AI agents are reshaping automotive retail.
In this episode, Brian Pasch speaks with Sanjay Varnwal, CEO of Spyne, to explore how their platform is helping car dealerships elevate online vehicle merchandising and engage customers with AI-powered voice agents. From photo studio-quality images to 24/7 digital concierges, Spyne is redefining what smart automotive retail looks like.
Spyne was created to level the playing field for dealers who can’t afford million-dollar photo studios. Using AI, dealers can shoot cars right on their lot and instantly transform them into studio-quality assets, including 360 spins and branded videos—creating a more shoppable VDP experience that builds trust and drives conversion.
Beautiful photos increase time on page, but they’re not enough. Spyne now embeds human-like AI voice, chat, and email agents directly into the merchandising widget—turning passive VDP viewers into active leads by answering questions and booking appointments, even at 10PM when no human staff is available.
These next-gen voice agents are trained on rich vehicle-level data: Carfax, inventory specs, financing options, and more. Integrated with major CRMs and inventory systems, they can intelligently converse about a specific VIN—handling 80–90% of shopper questions instantly and naturally, across mobile or desktop.
Spyne’s vertical AI agents are already being deployed for outbound recall notifications. With smart scripts and urgency-driven voice messaging, the bots deliver 80–90% engagement on live calls—far outperforming email-only campaigns and reducing the operational burden on BDC teams.
Missed opportunities and low lead follow-up are costing dealers business. Spyne’s agents can be triggered by CRM actions (e.g., a customer opens an email but doesn’t click) to make personalized outbound calls, texts, or emails—closing the gap and increasing lead-to-appointment rates.
Spyne is building a fleet of task-specific AI agents: inventory management, price updates, customer surveys, post-sale actions, recall outreach, service reminders, and more. These agents don’t replace humans—they handle the repetitive tasks so dealership staff can focus on consultative selling.
Rather than becoming a CRM, Spyne integrates deeply with platforms like DriveCentric and VinSolutions. Their agents act on CRM triggers, update records, and hand off conversations when needed—helping the existing tech stack work smarter without disruption.
Most dealer websites convert under 2% of traffic into leads. By embedding responsive, context-aware voice and chat agents within VDPs—not just in site footers—Spyne aims to lift engagement and generate more qualified leads from existing traffic.
Dealers can see the technology in action at Spyne.ai or live at the Modern Retailing Conference this November. Sanjay and his team will be bringing data-backed results and dealer case studies to show how AI agents are reshaping automotive retail.
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