Bobby Gaudreau is the VP of Sales and Marketing for Activator Dealer Solutions (Dominion Dealer Solutions) and is responsible for delivering Activator’s expanded marketing and data offerings to both new and existing customers.  In addition to overseeing and reshaping the company’s field sales force his responsibilities include developing and implementing the new technology investments in marketing automation and relationship management, CDP (Customer Data Platform), and multi-channel marketing to achieve aggressive growth initiatives.

Prior to joining Dominion Enterprises in 2017, Bobby spent over a decade working in senior leadership roles for investor-backed and publicly traded companies including, ThirdChannel (acquired by Stage)  DealerRater (acquired by Cars.com), IMN (acquired by Reynolds & Reynolds) and LivePerson (Nasdaq: LPSN).

Bobby has a BA from Keene State College and an MBA from the D’Amore-McKim School of Business at Northeastern University.   Bobby lives outside of Burlington VT with his wife, teenage son, and various animals. He has completed over 25 marathons and an Ironman.   In his free time, he likes to spend time outside coaching baseball, skiing, trail running, biking, and working in his yard.