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In this game-changing episode, Brian Pasch sits down with Matt Leone, CEO of DriveCentric, and Aaron Baldwin, CEO of automotiveMastermind, to announce a powerful new strategic integration. The partnership enables real-time syncing of automotiveMastermind’s predictive data—including behavior prediction scores and private incentives—directly into the DriveCentric CRM. The result? More informed BDC teams, cleaner customer data, and transactable offers embedded right inside the desking process. This conversation highlights a long-overdue shift toward open APIs, data transparency, and smarter engagement that finally unifies inside-the-store communication with outside-the-store marketing.
In this episode, Brian Pasch is joined by Matt Leone (CEO of DriveCentric) and Aaron Baldwin (CEO of automotiveMastermind) to discuss a major new partnership between two leading automotive tech platforms. Together, they unveil a strategic integration that merges CRM engagement, predictive analytics, and clean consumer data—bringing a new level of visibility and automation to modern dealership operations.
The partnership centers on connecting DriveCentric’s AI-powered CRM with automotiveMastermind’s rich data ecosystem, including its Behavior Prediction Score (BPS), first-party and third-party data, and machine learning models. This enables real-time data ingestion, personalized lead scoring, and more informed dealership engagement workflows—all inside the CRM environment.
Matt Leone emphasized the need to move away from outdated data structures like ADF XML and instead embrace direct API data exchange. automotiveMastermind brings a decade of data hygiene, enrichment, and identity resolution—ensuring DriveCentric’s AI operates with accuracy and trust.
Sales teams will now be able to see BPS insights directly within DriveCentric. These predictive scores show when a customer is most likely to return to market, which vehicle they may consider next, and what kind of incentive structure is most effective—transforming outreach from guesswork to precision.
AutomotiveMastermind is powering DriveCentric’s data layer with ongoing updates—identifying vehicle ownership changes, customer moves, updated email addresses, and household-level insights. This partnership drastically reduces the risk of bouncebacks, bad contacts, and misaligned offers.
With support from S&P Global, the integration combines rich datasets from Polk (ownership/registration), Carfax (vehicle history), and MarketScan (incentives and deal structures). Together, this data powers not only lead generation but also deal desk workflows and offer personalization.
One standout feature of the partnership is the ability to surface private offers from automotiveMastermind directly in DriveCentric’s desking tool. Sales managers can structure deals using real incentives, without breaking process or jumping between systems.
DriveCentric’s API-first strategy means this is only the beginning. Leone invites other vendors to integrate, helping the CRM become a true operational platform that centralizes lead flow, customer data, and marketing engagement across a dealership’s full stack.
The full production rollout is expected by Q4 2025, with previews at the DC20 event in October and Modern Retailing Conference (MRC) in November. Dealers will soon be able to access private offers, BPS scores, and enriched consumer profiles within their DriveCentric CRM.
This partnership marks a major leap forward in dealership technology. By connecting clean, enriched data with scalable CRM automation, DriveCentric and automotiveMastermind are enabling dealers to simplify operations, increase profitability, and deliver personalized retail experiences at scale.
In this episode, Brian Pasch is joined by Matt Leone (CEO of DriveCentric) and Aaron Baldwin (CEO of automotiveMastermind) to discuss a major new partnership between two leading automotive tech platforms. Together, they unveil a strategic integration that merges CRM engagement, predictive analytics, and clean consumer data—bringing a new level of visibility and automation to modern dealership operations.
The partnership centers on connecting DriveCentric’s AI-powered CRM with automotiveMastermind’s rich data ecosystem, including its Behavior Prediction Score (BPS), first-party and third-party data, and machine learning models. This enables real-time data ingestion, personalized lead scoring, and more informed dealership engagement workflows—all inside the CRM environment.
Matt Leone emphasized the need to move away from outdated data structures like ADF XML and instead embrace direct API data exchange. automotiveMastermind brings a decade of data hygiene, enrichment, and identity resolution—ensuring DriveCentric’s AI operates with accuracy and trust.
Sales teams will now be able to see BPS insights directly within DriveCentric. These predictive scores show when a customer is most likely to return to market, which vehicle they may consider next, and what kind of incentive structure is most effective—transforming outreach from guesswork to precision.
AutomotiveMastermind is powering DriveCentric’s data layer with ongoing updates—identifying vehicle ownership changes, customer moves, updated email addresses, and household-level insights. This partnership drastically reduces the risk of bouncebacks, bad contacts, and misaligned offers.
With support from S&P Global, the integration combines rich datasets from Polk (ownership/registration), Carfax (vehicle history), and MarketScan (incentives and deal structures). Together, this data powers not only lead generation but also deal desk workflows and offer personalization.
One standout feature of the partnership is the ability to surface private offers from automotiveMastermind directly in DriveCentric’s desking tool. Sales managers can structure deals using real incentives, without breaking process or jumping between systems.
DriveCentric’s API-first strategy means this is only the beginning. Leone invites other vendors to integrate, helping the CRM become a true operational platform that centralizes lead flow, customer data, and marketing engagement across a dealership’s full stack.
The full production rollout is expected by Q4 2025, with previews at the DC20 event in October and Modern Retailing Conference (MRC) in November. Dealers will soon be able to access private offers, BPS scores, and enriched consumer profiles within their DriveCentric CRM.
This partnership marks a major leap forward in dealership technology. By connecting clean, enriched data with scalable CRM automation, DriveCentric and automotiveMastermind are enabling dealers to simplify operations, increase profitability, and deliver personalized retail experiences at scale.
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