SALES PROCESS

What does the sales process look like in the future? With more customers interacting online, do you have a “road to the sale” for each platform where your customers interact with your dealership?

Is a BDC still effective, or necessary? What technology can you implement to save on labor costs?

What do customers really want from salespeople? And, with the changing environment, is there a need for better trained salespeople than just greeters and product experts. 

Are you compliant with texting and calling laws? Do you salespeople follow the right process?

What about the agency model some OEMs are discussing?

All these questions and more will be discussed at MRC. Come join us.