The OEM relationship with dealers has an interesting dynamic. With the coming EV push as well as other potential demands placed on the dealership, the topics up for discussion are key at the MRC event.
From agency models to DR tools and tech being forced upon dealers to pricing restrictions, customer data and inventory shortages, both sides are on guard. How do we break this down? By bringing both sides to the table at MRC.
Who should be protecting customer data? With new laws coming in for sharing data, especially between OEM and dealer, who really is responsible?
Let’s have the conversation so both sides win in the long run.
Stay tuned over the coming month for more information.
MRC is hosted by BPE Events. Check out some of our other great conferences: DMSC, CXO, AWA
