This track will be both instructional and hands on, with the assistance of Paul Daly, Kyle Mountsier & their team from Congruent.
Dealers hear about creating content but what content should you be creating and how do you really do it?
What type of video should you be creating? How long should it be?
How do you leverage video?
What is your brand in the marketplace? How do your customers think of you or talk about you to others?
How can you create a strong brand presence?
Should you have an internal team? Should your staff create content? If so, what should you do to oversee the content being created so it aligns with your brand?
If you bring vendors to assist, how do you help them understand your message?
Stay tuned over the coming month for more information.