MODERN RETAILING CONFERENCE 2022 | FEATURED SPEAKER
Tom Kerr is currently President of Affinitiv Advertising. He is responsible for creative, product, relationships, and strategy agency-wide. Kerr has been executing automotive advertising for nearly 20 years and has measured every medium from newspaper liner ads to combination omnichannel online/offline strategies. Kerr started with Moore and Scarry Advertising and served an important role in launching Haystak Digital Marketing. Later acquired Moore and Scarry and co-founded Caldwell and Kerr Advertising. Kerr is a graduate of Ohio University Scripps School of Journalism and lives in Cape Coral, FL with his wife and children where they are active in sports, boating, The Buckeyes, and all things Cleveland!