Jason Jewert is an accomplished automotive retail and technology executive with more than two decades of experience driving innovation across OEM, dealer group, and vendor landscapes. As Chief Product Officer at Better Car People, Jason leads product strategy and innovation for the company’s AI-powered retailing solutions, including the Better Sales and Better Service Engines—transforming how dealers connect with, convert, and retain customers.

Prior to joining Better Car People, Jason held senior leadership roles spanning retail operations, digital marketing, and technology enablement, where he helped shape modern dealership processes and accelerate digital transformation strategies for some of the industry’s most recognized brands.

A trusted thought leader and operator, Jason has built a reputation for bridging the gap between real-world dealership execution and emerging technologies. He regularly partners with OEMs, dealer groups, and private equity firms to design scalable, customer-centric retail models that deliver measurable results.

Jason is a frequent speaker at major industry events, where he shares practical insights on operational excellence, AI adoption, and the future of automotive retailing.