Sherri Eidenberg is an automotive and software leader with 20 years of experience.  She started by selling cars while on summer break in college and never stopped. She quickly mastered all departments of the dealership including ownership.  Her hunger and passion took her to Autotrader.com where she became a top leader and significant contributor to the launch of KBB’s Instant Cash Offer, developer of the national auction training event and much more.  After 11 years with Cox Automotive she had the opportunity to run a regional team for an automotive messaging company, Liveperson.  There she quickly moved into the role of VP of North American Dealers.  The recipient of a multitude of awards from operations to Presidents Club, Sherri brings her energy and drive to STELLA Automotive AI where she is introducing our cutting-edge solution to every dealership across the United States.