Dealerships aren’t just competing against other stores anymore – they’re competing against Apple, Amazon, and ChatGPT for customer expectations. In an on-demand world, customers expect answers now, whether it’s 2PM or 2AM.

In this interactive workshop, we’ll explore how dealers can evolve from legacy thinking to modern, AI-driven operations – where speed, adaptability, and customer experience define success.

You’ll learn how to:

• Break out of old tech habits and rebuild around speed, data, and adaptability.
• See through AI hype and find the right partner, one that integrates deeply, adapts quickly, and supports your people.
• Operationalize AI so it drives measurable ROI, not disruption or burnout.
• Leave with a clear roadmap for scaling faster, delighting customers, and leading your store confidently into the AI-driven era of automotive retail.