Rusty West co-founded Market Scan with his father, Russell, in 1988. The company’s first product, Lease Prophet, revolutionized the industry when it was launched in 1989 and became the gold standard in automotive leasing technology. 

From its initial focus on aggregating data and providing retailing solutions for automotive retailers, Rusty has led Market Scan to become the industry’s premier Automotive Payments as a Service™ (APaaS™) and analytics solutions authority. 

Market Scan’s Scientifically Perfect Solutions™ empower companies focused on automotive commerce and retailing to optimize their competitiveness and profitability, as well as deliver a vastly enhanced consumer experience. 

Rusty’s past time is spent with his family. Having a knack for speed, he enjoys participating in motorsports racing. Rusty holds Bachelor of Science degrees in mathematics, computer science, and physics from the University of West Georgia.