MODERN RETAILING CONFERENCE 2022 | FEATURED SPEAKER
Chief Revenue Officer
marketing & Analytics Track
For over 25 years, Phil Aimé has specialized in Automotive Advertising, Marketing, and Digital Media. With the automotive industry rapidly evolving, Phil joined the team at Drivonic® as Chief Revenue Officer because he sees phenomenal potential for dealers to solve digital problems, create increased sales opportunities, and make more money by utilizing the Drivonic® products. Phil shares the dynamic Drivonic® programs and products with potential Channel Partners and Tier 2 associations and teams.
Drivonic® has developed a marketing and data management platform that leverages 1st, 2nd and 3rd party datasets as well as its own Identity Graph to allow for the accurate cross device identity resolution of primary marketing profiles. Focusing on all layers of consumer digital impression and conversion and creating the proper brand aligned micro-moments of relevance, Drivonic® deploys strategies for New Customer Acquisition, Customer Defection Prevention & Retention, Missed Opportunity Reactivation, and all things Fixed Operations related.
Phil was previously at LotLinx as the Sr. Director of VINtv, representing the leading edge of video strategies for auto dealers in the digital marketing age. Prior to LotLinx, Phil was Director of Automotive Sales, Southeast Division, at Effectv, previously known as Comcast Spotlight. There, Phil built out Auto Teams which responded to the individual marketing needs of each dealer, building out customized plans and creative.
Working 14 years at Charter/Spectrum, Phil instituted a company-wide auto sales program complete with salesperson accreditation, in-depth salesperson training, industry-specific product offerings, dealer training, and auto-centric branding.