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We have teamed up with Paul Daly and Kyle Mountsier and the team from Automotive State of the Union (ASOTU) to create the first ever creative track at an automotive conference. Get energized and motivated to engage in the freshest strategies, the tips-and-tricks that others are applying at scale and innovative solutions to all of your creative needs.
In this orientation session attendees will be introduced to all Creative Track instructors as well each other as the journey begins. We will lay the groundwork and philosophies driving the bigger picture of the creative eco system including; brand, imagery, video, design, and copy.
Ballroom – Main Stage
All content is not created equal. Far beyond posting images and videos, content needs to communicate something. This is an ever changing combination of intentionality, artful deployment, and practical application. And don’t forget about the impact of pop-culture. In this conversation, panelists will define the ‘content communication’ mentality that is essential to creating effective creative content. There will be examples shown and discussed as well as questions taken from the audience.
There is no ‘right answer’ when it comes to which content works best. In an ever changing content world, this session will be a broad overview of what is working now and what is likely to work over the next 12 months. Both instructors and attendees will have the opportunity to share and openly discuss various content types, platforms, and market considerations as they relate to a variety of content creation genres
Darren Doane, Doane Creative Agency
In this session, legendary Director and Filmmaker Darren Doane will share his go-to tools and techniques to make great content that gets created and shipped in short order. Darren will discuss why being ‘precious’ is the enemy of progress when it comes to content creation.
Nathanael Greklek, Mohawk Auto Group
We’re living in a ‘personal brand’ kind of world and this means more opportunity for creative deployment of the great people and personalities in Dealerships and throughout the communities they serve. This session will provide guidance and ideas surrounding personal brand building within the overarching brand of your Dealerships. Instructor Nathanial Greklek will share the strategies and tactics he has used to build many personal brands for his Dealership group and has deployed them far and wide throughout his groups DMA and beyond.
In this session, all members of the Creative Track will will be assigned teams and ground rules for a shotgun start to produce a video to be judged by our panel of experts based on the criteria of creativity, communication, and platform appropriateness immediately at the end of the session. Yes, its fast. Thats the point! The winner will get a special piece of creative gear.