As the Director of Strategy for the Automotive category at Ansira, Joel Sesco applies his knowledge and experience within the automotive industry to provide strategic analysis and recommendations for clients across all automotive tiers. He works directly with OEMs on various projects related to their distributed (channel) sales ecosystem, mostly involving co-op, compliance, and marketing programs for their franchise retailers, and works directly with tier 3 automotive retailers on marketing strategies, customer communication, and loyalty strategies. This, combined with his history of working at automotive retailers, provides Joel with a unique and informed perspective on the auto industry that enables him to tap into his passion for implementing new solutions.