MODERN RETAILING CONFERENCE 2022 | FEATURED SPEAKER
marketing & Analytics Track
As Marketing Director I am responsible for researching, planning and implementing all marketing campaigns across all media including internet, social media, email marketing, live events, television, print, and radio. I study both internal and external trends, interpret sales and CRM activities and prepare reports for ownership and senior management. I create and implement graphic design projects such as web graphics, digital signage, physical signage, and logo design.
Solely responsible for managing the online reputation of Florida Fine Cars, I personally respond to consumer complaints and assist in resolution. I also directly manage employees in two departments to ensure business development, lead management, lead conversion, in house photography, and video productions are performed at expected levels.
Lastly, hold meetings with individuals at all levels to discuss and relate all current and future marketing initiatives.