Brian Allee is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in all things variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As a “student of the game,” Brian enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over the years. 

Over the last three years, Brian has enjoyed speaking at industry events such as AAAS, DMSC, Digital Dealer, Infiniti OEM Leadership Summit, various 20 Groups, and now, Modern Retailing Conference!