Brendan Jackson is the Sr. Director Automotive Media Strategy at Effectv, a Comcast Company where he leads the Tier 3 Auto Strategy and Partnerships team focused on large ownership groups, agencies, and OEM programs. Brendan has over 12 years of automotive and advertising experience working across all tiers. He is passionate about connecting consumers with dealership brands through data informed media strategies. With his experience in digital advertising, linear, and OTT, Brendan has built a comprehensive understanding of the media landscape. He currently resides in New England.