Alejandra (Ally) Piñon is a bi-lingual digital marketing crusader with more than a decade of B2B and B2C marketing experience and significant niche expertise in the automotive industry. She serves as the Digital Marketing Director for Texas-based Chastang Automotive Group, which includes Chastang Ford and Chastang Autocar brands. As the marketing lead for Chastang, she reports to the Chief Operating Officer and works directly with the Sales and Customer Service teams.
Ally’s unique perspective on data analytics, consumer behavior, and trends has allowed her to guide brands in bridging their customer’s trust gaps. Throughout her career, she has managed and supported strategic efforts in brand reputation, advertising, content development; social media marketing; research and planning; community partnerships; and creative agency and vendor management.
Before Chastang, Ally deployed her marketing skills for Legacy Ford. She credits her success to earlier employment with Entercom, Clear Channel, and Telemundo media outlets. She learned to view and drive marketing success through the sales and service lens.